Thursday, September 23, 2010

Identifying Voice Over Types

Voice-over talents quite often specialize in a certain style of voice-over, such as radio scripts, television ads as well as corporate and business voice-over scripts. As outlined by James R. Alburger, author of the book "The Art of Voice Acting: The Craft and Business of Performing for Voice Over", a lot of people mainly think about advertisements whenever they hear the phrase "voice over scripts." Today, voice over scripts are used for more than just television and radio advertisements. Voice overs have grown to be an indispensable part of giving presentations for media, the web, corporate promotional materials, and also to promote a number of events. There are basic types of voice over talents, and each role requires quite exact narration and on-air speaking skills.

In the radio industry, voice-over artists are used to make commercials, promo materials, in addition to radio DJ segments. For TV, voiceovers are being used for news segments, ads, promo videos and on-air segments to introduce news anchors along with other TV celebrities. The marketing promotions division of the TV channel generally handles the on-the-air campaigns of voice over tracks.

In the corporate community, voice overs are generally utilized to make training materials, internet presentations and promo videos. Voiceovers may also be used to produce marketing and advertising presentations, video demonstrations for trade shows, conventions, as well as for training purposes. Occasionally, a voice over artist can be used to produce a series of telemarketing information scripts or narrate the voice over prompts for inbound callers. Retailers generally produce voice-over scripts to be able to announce in-store offers.

In the motion picture sector, voice overs are utilized to be able to launch any segment, or to provide narration. Voice over talents used to do this type of job generally have some experience working with films as well as animation, and may even need to alter their voice in order to execute a particular role.

Various other in-demand areas for voice over artists includes the making of audio books, Internet streaming audio and web media presentations. These are all fast-growing areas of the world wide web that require a professional voice to support the actual programming, and voice over artists who will be hired for a majority of these jobs usually have professional voice over training.