How To Use A Voice Artist In Your Marketing

Connecting with your buying audience is the main purpose of your advertising campaign, but discovering which avenues will work is often a bit of a crapshoot. Now that webinars, online advertising, and podcasts are opening new avenues of communication, more companies are working on high-impact slogans and messages to boost their brand. Radio and television advertising still offer a lot benefits, and each and every one of these sales and marketing channels are made better with the use of a voice over.

Combining a voice actor to your marketing strategy will help to create a unique message and differentiate your brand. Whether you’re intending to persuade your customers to buy something, deliver news, or just entertain your audience, voiceovers can help you deliver your message in a memorable way. An effective delivery of you advertising message assists in creating a powerful presence for your company; consider how often a jingle, slogan, or just one sentence can work it’s way into pop culture. Placing the right voice behind your message can definitely make or break your sales and marketing campaign.

The first item to think about with a voice over is what your current target market is like. Consider demographics such as age, ethnicity, and location. If you’re marketing to customers in the South, for instance, you may choose voice talent and advertising concepts that have the components of Southern culture and a Southern accent. When your clientèle can resonate with the tone and message, they’re much more likely not to forget the message, slogan, and most importantly, your company.

The second thing to ponder is how to hire the right voice artist. Voice over actors can be represented by an agent, or they might have created their own website and online profile. Some voice over artist directories can also help you focus your quest; these can be searched by age, type, background, or keyword so you can find a strong match with less legwork involved. If you decide to use a voice over talent agent, you might paying a fee for services. Still, the agent can help you track down a pro voice over actor who has experience in the field, and maybe even a strong list of references.

The 3rd item to think about is how long you will need to contract your voice artist for. If you’re creating a marketing strategy that includes different marketing messages and advertising for extended periods of time, you’ll want to develop a contract with your voice actor. Since you don’t want to keep switching voice actors and destroy the memorable “voice” of your image, consider how you can negotiate payment for the long-term, and plan on hiring the voice actor for more than one campaign at a time. In many cases, costs are negotiable, and you can research current fees online so that you can make a compelling offer.

Voice overs are an excellent method to enhance your image and extend a professional representation with your sales campaign. From online-radio to podcasting, voiceovers play a essential role in projecting the best message to your clients.