Monday, April 7, 2008

Podcasting and Blogging are Becoming Ubiquitous

In the fast paced world of today’s internet communications it can be easy to forget about the success of “old-fashioned” advertising. Now a days, marketing is driven by websites, blogs and email; such as, podcasts, vlogging, and multimedia on the web. This means your business needs a marketing strategy that includes voice overs, creative photography, and videos.

Before television and the internet, the world turned on the radio to get their daily news and commercials. Voice over artists were in high demand back then since many companies turned to radio to advertise and promote their products and services. By the time television became the norm, people were already familiar with ‘hearing’ a lot of advertisements; the T.V. took this to a whole new level with much more sound and images.

Flash forward fifty years and people are turning to another medium for entertainment and knowledge; the internet has grown to become one of the technological forerunners for advertisers and marketers, and prompts visitors to simply read sales letters and pitches as oppose to listening to them. However, this is quickly changing with the development of podcasting, online videos, and other multimedia across the web.

Now that podcasting and blogging are becoming ubiquitous, your company needs a powerful message that impresses visitors and listeners so they remember the brand long-term. The same impact that radio ads had on the listening audience in the 50’s is coming back in full swing with online advertising, videomercials, and podcasting. Voice over actors and actresses now play an important role in presenting your business’s marketing message, slogan, and can even promote your brand. Hiring the best voice over artist (with the assistance of a voice talent agency) is a positive way to create advertisement and attract new customers right away.

Voice overs can be applied to short commercial segments, introducing products on a web site, podcasting, or just making a radio advertisement. If you’re considering about producing a television commercial, you’ll need a voice over artist to perform the script so it is appealing and creates the kind of impact you’re looking for.

For companies that want a competitive edge on the web - voice overs are becoming more and more crucial to their success. Creative slogans, ‘jingles’, and songs can still have a strong influence on visitors and potential customers, and are essential when you’re advertising on the radio as a part of your plan. Introducing voice overs into your marketing helps to strengthen your brand, create an identity, and even build a strong relationship with potential customers.

Print advertising may have less impact as more people turn to audio and video on the web. Why bother investing your marketing budget in an area where people are paying attention? Audio and video segments that are developed with a voice artist can produce the effect you need and make your advertising message stand apart from the competition.