Thursday, March 6, 2008

The world is filled with voice overs.

The sounds of voice-over artists are everywhere. In fact, your world is filled with it, and you probably don't even realize it. Or at least you didn't before you started thinking about hiring one of them. If you're wondering why you never noticed voice actors before, it's because you typically aren't supposed to. One of the best things about being a voice actor is the ability to get someone's attention while at the same time redirecting their attention from the speaker to the service being described. That sounds a bit difficult when you begin to actually think about it, doesn't it? If you try to create these results yourself, you are only going to wind up drawing everyone's attention to you and off of your product, which ain’t very good. That's the biggest reason you need to hire a professional if you are in need of a voiceover.

Consider the huge number of places that voice overs wind up, and that is after thinking about jingles and T.V. But you can use voiceover artists to introduce your special event or your commercial website. Heck, you can even use an actor to announce your personal website if you really want it out there badly enough. Many people decide to voice those types of projects for themselves. Maybe it's because they don't think of them as important enough to hire an actor. In that case, why are they bothering with it at all? If it is worth your effort, it is worth doing right.

For example, if you want to produce an audio book, why would you even consider voicing it yourself - unless, of course, you have a professional-grade talent. And most people simply don't. Then you have corporate videos and educational videos, which are very helpful and can be highly lucrative - if done professionally. If you have a good script, and the listeners enjoy hearing the narrator, then you have a message that can bring you a measure of success. But if people can't stand listening to the voice for one reason or another, then your message is in trouble.

“But I talk to people with this voice all the time!” you may protest. True, but your listening audience will tolerate a lot more face-to-face than they will tolerate on a recording. And are there people actually paying to have you speak at this point? Probably not. If they are, then stop reading here. This article is not for you.

You might think that using an amateur or doing it yourself will save you cash. Starting out, yes, but if this is a money-making venture you are planning, it will probably cost you money in the long run. Sounding silly can cost you the respect of the people you're trying to impress. People are more likely to spend their money with businesses who give them the impression that they know what they're doing. If they see you bumbling around in a recording, as so many wannabes do, then they are going to have second thoughts about spending their money with you.